Wednesday, Nov 7

8.00 – 9.00

Breakfast & Registration

The conversation starts at breakfast. Have one or several cups of coffee and get a great start to the rest of the day.


9.00 – 9.15

Thoughts on Creating Together

By Line Morkbak & Mads Troelsgaard


Welcome to Aarhus, Scandic and our 2018 conference

By Janus Boye


9.15 – 10.00

Open Innovation – less magic, more results!  “If you can't measure it, you can't improve it"

Identifying the potential for growth in our company or organization, and measuring our Return On Innovation, enables us to achieve results faster. This keynote shares strategic and hands-on advice for:  

  • Faster results and more frequent launches of innovative products and services

  • A higher success rate due to goals, process and KPI’s being aligned

  • Reducing the risk of new innovation projects due to a sound structure and the right tools

  • Engaging people to foster innovation throughout the organization

The speed of innovation is constantly accelerating, but the challenge is that the largest benefits of innovation are still not being measured. In this keynote, Truls Berg, head of Norway's open innovation lab, shares tools, methods and frameworks for measuring, and thereby improving your innovation efforts.

Read more about the keynote


10.00 – 10.30

Coffee, tea & networking


 10.30 – 12.00

On planting the intranet firmly as the number one tool for support and efficiency within the organization.

Using time saving features and architecting perfect navigation and usability.

Collaboration & innovation



Driving the conversation with data

How do you provide data effectively to your organization?  How can it help you drive digital transformation? How can the analytics team transform themselves from reporting squirrels to analytics ninjas?

Learn about:

  • how Siemens AG uses data as a key ingredient in their communications activities

  • how to drive democratization of data and the sharing of knowledge in your department

  • the necessary framework and lessons learned

Digital analytics


 10.30 – 12.00

Digital Commerce: Getting ahead of our customers  

Digital Commerce is changing the conversation from who and why to what if. Even though adoption rate seems fast, general consumer needs is still behind tech innovation. We stray away from looking into basic human needs, and start to wonder “what if?”  

I'm pretty sure very few customers came to Jeff Bezos three years ago because they were annoyed that they weren’t able to walk into a store, grab whatever they needed, and walk out without actively interacting with a single person - or machine. 

Working in digital commerce experience, we don’t have time to spend one year figuring out if an idea is ready for market. If we ship a product the market needs now, we are already too late. 

In this session, we will explore design sprints as a way of keeping up with developments in digital commerce, and unpack how to create a better user experience that our users didn’t even realize they were missing.

Digital commerce


10.30 – 12.00

Modern agile - Ingredients of successful project leadership

Modern agile is a new way of thinking agile, focusing on created value and the 4 core principles of agile leadership. But what are the practical tools for ensuring that added value appears in the development work of an organization? In this presentation we will walk you through a 12-piece toolset and an overall plan for your organization transformation.

Project leadership


 10.30 – 12.00

Four steps to redefining the Customer Experience

  1. Defining the new experience

  2. Adapting your work model

  3. Using Design Sprints to validate concepts

  4. Leading the way with UX

User experience

12.00 – 13.00



13.00 – 13.45

Changing the Game – Lessons from a pioneering high-performance innovation team

 Which team dynamics are needed to create and lead high-performance innovation teams and how do they work to change the game of global enterprises? Jeanette will share her experiences from being an integral part of Grundfos’ leading pioneering innovation team and how they have created a pathway for Grundfos to enter the digital era, where blitz-scaling and ease-of-use are keywords.

Collaboration & innovation


13.00 – 13.45

Human Intelligence and Search Analytics

It is no secret that analytics in general, and search analytics in particular, can help organizations better understand their users' intent and achieve desirable business outcomes by taking appropriate actions based on these insights. While approaches such as AI and machine learning have a part to play in this regard, not everyone is prepared to make the investment to adopt such tools. For this reason, while we will touch upon AI/ML, this session will focus more on tackling analytics and optimizing search using "human" intelligence. I guarantee there will be no rocket science or magic bullet solution presented, rather you will learn about:

- harvesting analytics to feed your search engine

- getting the most out of your existing search engine

- taking full advantage of many search optimizations before you start using AI/ML

Related Ressources: Interview Ravi Mynampaty on why search applications fail

Digital Analytics


13.00 – 13.45

The Ecommerce Manager perspective

With the orginal LEGOLAND amusement park in Billund turning 50 years old this year, it is more important than ever to adapt and constantly work on improvements in the digital age. How do we keep renewing ourselves, integrate new technology and lift the online revenue when we are working in a company which by default only have one fairly restricted product?

I will provide insights on how design and strategy can be combined and deployed to your advantage - for better engagement and a improve customer journey. In the end resulting in greater customer satisfaction and conversion rate.


Digital commerce


13.00 – 13.45

Project manager - Securing the time and resources we need

As a project manager, one of the biggest challenges is securing sufficient resources as well as time for managing our projects effectively. How to implement the right routines and tools all the while executing on several projects.

In this session, I share my experience with trying to place the need for well-planned project management on the executive agenda. The goal is for us to share our experiences, outlining strategies and tactics for securing the resources and time we need to effectively manage our projects.


13.00 – 13.45

Data-Driven or Data-Informed?

This is a session on how to create the dialogue we need with the people working in various roles throughout our organization. Providing them with informative data in a way that enables them to make better decisions.

We will discuss the difference between being data-driven vs. data-informed. With the first-mentioned too often being a source of needless reports and frustration, and the latter, on the contrary, a resource that can help everyone in our organization communicate effectively.

User Experience

13.45 – 14.00

Coffee, tea & networking


14.00 – 15.00


Come join 2 x 25 minutes of informal roundtable discussions to get answers on your specific questions or help others by sharing your expert knowledge.

Join the discussions


15.00 – 15.30

Coffee, tea & networking


15.30 – 16.30

Collaboration that empowers our hidden innovators

  • We all have intrapreneurs in our organisations, but we keep them dormant through standard practices

  • Experience the collaborative habits that make successful teams of innovators

  • Gain a deeper understanding of how we can facilitate digital innovation that costs nothing

Collaboration & innovation


15.30 – 16.30

Data beats opinion, AI win over humans - A new area with a lot of opportunities

The digital world is turning faster and faster. Especially when using data, we have new possibilities. 
Data - already today and even more in the future - is an important raw material and competitive factor in our knowledge society. By combining existing and new data using new analytical methods and technologies, we optimize our decision-making principles and, in particular, customer benefits.

Learn about:

  • Real-world use cases from Allianz Digital Analytics that demystify the hype of AI, big data, and machine learning in practice

  • The Framework Allianz uses to generate actionable insights from data

  • Data becoming the top strategic asset  for insurance business


15.30 – 16.30

Innovation in e-Commerce: Insights from an upcoming and growing home & living online store

It can be challenging to innovate in the fast-paced e-Commerce space. This is especially true for smaller online stores, who can’t afford to allocate major R & D resources to innovation. All too often, quick fixes get prioritized over innovation projects. In this session, I will share thoughts and insights from - an online store that was started in 2016 as a special shop for home & living run by OTTO. OTTO is the top player for home & living in German e-Commerce.

Download the slides


15.30 – 16.30

How I learned to lead the Hyperagile Scrumfall beast

Great project outcomes are never defined by just one factor such as leadership, management, governance, resources or the other 500+ larger and smaller things that will pave the way for great digital products and experiences. Everyone who has worked with digital projects for more than 15 years knows this, and yet, even their projects fail from time to time. The reason is that most of us aren’t persistent enough when it comes to spotting the bad excuses or hot air delivered by various stakeholders in a project. 

This talk will discuss the pitfalls and dilemmas of leadership in a world where we are all constantly re-interpreting and often trying to re-invent “digital”. Sara will share her latest observations on digital project success and failure - hopefully sparking a conversation that will continue beyond the 4 days of the conference.


Project Leadership


15.30 – 16.30

Succeeding with a user-centered team in an old organisation

I will talk about my experience of building a user-centred approach in an organisation that historically has been oriented around traditional business and communication structures, and more reactive than proactive to events.

 I will cover the recruitment of and structuring of teams, building products and resilience, through to the holy grail of recognising and building end-to-end user-centred services. I will talk openly about the highs and lows, and the messy bits in the middle. Many of the problems we face are universal. I hope there will be useful takeaways whether your workplace is big or small.

User Experience

Jeanette Clement (UK)
Parliamentary Digital Service

16.30 – 16.45

Coffee, tea & networking


16.45 – 17.30

The Creative Curve: How to Develop the Right Idea, at the Right Time

“One of the things that people make a mistake of when it comes to creativity is they over focus on the novelty part. Scientists have found that creatives find the most success when they create ideas that are a blend of the familiar and the novel. Those are the ideas that we tend to be most attracted to.”

In this keynote Allen demystifies the concept of creativity into a practice that anyone can fuse into their current work and processes for better results.

Read more about the keynote

17.45 – 18.15

Let’s Start Something

Learn more


18.30 – is Aarhus the city that never sleeps?

18.30: Cosy dinner at Slagterbørsen
21.30: Beer, drinks … and maybe karaoke at Fatter Eskil

More about the social events

Social events