Keynote:

The Creative Curve: How to Develop the Right Idea, at the Right Time

Wednesday, Nov 7
16.45-17.30

“One of the things that people make a mistake of when it comes to creativity is they over focus on the novelty part. Scientists have found that creatives find the most success when they create ideas that are a blend of the familiar and the novel. Those are the ideas that we tend to be most attracted to.”

In this keynote Allen demystifies the concept of creativity into a practice that anyone can fuse into their current work and processes for better results.