Once upon a time, there was eCommerce. Purpose built websites designed and built specifically to sell products which were easily understood and delivered. Books, digital music downloads, and clothing, But how things have changed.
Today digital commerce supports every stage of the buyer's journey from awareness through loyalty for organizations selling B2C, B2B, or B2B2C. This practice encompasses the people, process, and the integration of multiple mission-critical enterprise technology platforms. Whether a sale is supported by a website, a mobile app, a conversational interface, or all three in a single transaction, it’s all part of digital commerce.
This track will explore the components and case studies around modern digital commerce. We’ll share insights, emerging trends, and the standard elements necessary to survive and thrive in the world of digital commerce!