Digital Analytics

Digital analytics is used in almost every organization, but how do we move from drowning in reports, and on to business intelligence and actionable data?

On the digital analytics conference track we explore the current state of digital analytics. Tools, governance, big data and how to use measurements and repporting for creating long term results. We look at analytics innovation and try to shed a light on the future of data analytics with AI playing an ever bigger role.

Wednesday, Nov 7

8.00 – 9.00

Breakfast & Registration

The conversation starts at breakfast. Have one or several cups of coffee and get a great start to the rest of the day.


9.00 – 9.15

Thoughts on Creating Together

By Line Morkbak & Mads Troelsgaard


Welcome to Aarhus, Scandic and our 2018 conference

By Janus Boye


9.15 – 10.00

Open Innovation – less magic, more results!  “If you can't measure it, you can't improve it"

Identifying the potential for growth in our company or organization, and measuring our Return On Innovation, enables us to achieve results faster. This keynote shares strategic and hands-on advice for:  

  • Faster results and more frequent launches of innovative products and services

  • A higher success rate due to goals, process and KPI’s being aligned

  • Reducing the risk of new innovation projects due to a sound structure and the right tools

  • Engaging people to foster innovation throughout the organization

The speed of innovation is constantly accelerating, but the challenge is that the largest benefits of innovation are still not being measured. In this keynote, Truls Berg, head of Norway's open innovation lab, shares tools, methods and frameworks for measuring, and thereby improving your innovation efforts.

Read more about the keynote


10.00 – 10.30

Coffee, tea & networking



Driving the conversation with data

How do you provide data effectively to your organization?  How can it help you drive digital transformation? How can the analytics team transform themselves from reporting squirrels to analytics ninjas?

Learn about:

  • how Siemens AG uses data as a key ingredient in their communications activities

  • how to drive democratization of data and the sharing of knowledge in your department

  • the necessary framework and lessons learned

Digital analytics

12.00 – 13.00



13.00 – 13.45

Human Intelligence and Search Analytics

It is no secret that analytics in general, and search analytics in particular, can help organizations better understand their users' intent and achieve desirable business outcomes by taking appropriate actions based on these insights. While approaches such as AI and machine learning have a part to play in this regard, not everyone is prepared to make the investment to adopt such tools. For this reason, while we will touch upon AI/ML, this session will focus more on tackling analytics and optimizing search using "human" intelligence. I guarantee there will be no rocket science or magic bullet solution presented, rather you will learn about:

- harvesting analytics to feed your search engine

- getting the most out of your existing search engine

- taking full advantage of many search optimizations before you start using AI/ML

Related Ressources: Interview Ravi Mynampaty on why search applications fail

Digital Analytics

13.45 – 14.00

Coffee, tea & networking


14.00 – 15.00


Come join 2 x 25 minutes of informal roundtable discussions to get answers on your specific questions or help others by sharing your expert knowledge.

Join the discussions


15.00 – 15.30

Coffee, tea & networking


15.30 – 16.30

Data beats opinion, AI win over humans - A new area with a lot of opportunities

The digital world is turning faster and faster. Especially when using data, we have new possibilities. 
Data - already today and even more in the future - is an important raw material and competitive factor in our knowledge society. By combining existing and new data using new analytical methods and technologies, we optimize our decision-making principles and, in particular, customer benefits.

Learn about:

  • Real-world use cases from Allianz Digital Analytics that demystify the hype of AI, big data, and machine learning in practice

  • The Framework Allianz uses to generate actionable insights from data

  • Data becoming the top strategic asset  for insurance business

16.30 – 16.45

Coffee, tea & networking


16.45 – 17.30

The Creative Curve: How to Develop the Right Idea, at the Right Time

“One of the things that people make a mistake of when it comes to creativity is they over focus on the novelty part. Scientists have found that creatives find the most success when they create ideas that are a blend of the familiar and the novel. Those are the ideas that we tend to be most attracted to.”

In this keynote Allen demystifies the concept of creativity into a practice that anyone can fuse into their current work and processes for better results.

Read more about the keynote

17.45 – 18.15

Let’s Start Something

Learn more


18.30 – is Aarhus the city that never sleeps?

18.30: Cosy dinner at Slagterbørsen
21.30: Beer, drinks … and maybe karaoke at Fatter Eskil

More about the social events

Social events