When you say communication, many still think of a somewhat soft skill set. In reality, modern communication is the need of conveying the organizations message to different stakeholders in an effective way across a myriad of channels . This not only requires that we constantly adopt new digital tools and implement automated processes in our execution. It also requires us to implement these into our basic strategic thinking.

This conference track focuses on making our soft - yet powerful - communication skill set work in unison with automation and new ways of collecting and using data. 

Hosted by
Surabhi Goswami (DK)
UNEP DTU Partnership

Thursday, Nov 8

8.00 – 9.00

Breakfast & Registration

The conversation starts at breakfast. Have one or several cups of coffee and get a great start to the rest of the day.

9.00 – 9.15

Conference opening by Janus Boye


9.15 – 10.00

The democratization of marketing technology — citizen developers, citizen integrators, citizen data scientists

In the past marketers had to go through IT for the marketing tools they need. Today marketing technology is widespread, easy to adopt and use. It’s been taken out of the hands of IT, and placed into the hands of practically everyone in the organization.

This keynote explores at the possibilities and challenges that new MarTech - with the introduction of artificial intelligence - is giving marketers.

Read more about the keynote

10.00 – 10.30

Coffee, tea & networking



 10.30 – 12.00

Collaborative content: tools to improve communication and content outcomes. 

We are often so busy doing "what we've always done", that we miss opportunities to rethink current approaches to content.  However, through better communication, we can create ongoing relationships across silos to keep teams aligned. 

A common language and agenda for change make it easier for teams to work together,  measure impact, and build momentum. Clearly defined governance allows teams to develop a foundation for how decisions are made and supported. Together, these activities support new systems around the people and the process to develop and sustain change.

This mini-workshop will share facilitation and consultative tools to use for team planning sessions. You'll get to practice techniques that drive collaboration and encourage alignment to create better customer outcomes through content.

You'll learn how to:

  • Use an assessment tool to understand the current state of your collaboration and readiness for change

  • How to structure a mini-session with the team to start conversations about targeted content needs

  • Different tools to help build engagement around collective content leadership at all levels of the organisation


12.00 – 13.00




13.00 – 13.45

Human Intelligence and Search Analytics

It is no secret that analytics in general, and search analytics in particular, can help organizations better understand their users' intent and achieve desirable business outcomes by taking appropriate actions based on these insights. While approaches such as AI and machine learning have a part to play in this regard, not everyone is prepared to make the investment to adopt such tools. For this reason, while we will touch upon AI/ML, this session will focus more on tackling analytics and optimizing search using "human" intelligence. I guarantee there will be no rocket science or magic bullet solution presented, rather you will learn about:

- harvesting analytics to feed your search engine

- getting the most out of your existing search engine

- taking full advantage of many search optimizations before you start using AI/ML

Related Ressources: Interview Ravi Mynampaty on why search applications fail

13.45 – 14.00

Coffee, tea & networking


14.00 – 15.00

300 Seconds

300 seconds is a series of lightning talks by and for the digital community. It gives a push to digital professionals who are sitting all quietly on valuable insights and learning, and haven't yet found the courage to share them with the rest of us! 

More about 300 seconds

Sharon O’Dea (UK)
So Digital/Lithos Partners

15.00 – 15.30

Coffee, tea & networking



15.30 – 16.30

Six maxims for digital communication

1.       Switch from reach to relevance

2.       Use automation

3.       Shift from sender to receiver

4.       Understand the inequality of participation

5.       Balance between hierarchy and networks

6.       Make them believe with a powerful plot

Related ressources: Article on the six maxims for digital communication by Georg Kolb and Martin Paludan

16.30 – 16.45

Coffee, tea & networking


16.45 – 17.30

Town Hall Debate

Join expert panelists in an engaging, fast-paced debate on key issues for 2018 and beyond

2 conference participants will go pro and con for 2 minutes each on a series of important questions in the community, and we invite you to join in. Audience members will be invited to provide 2-minute rebuttals

An opportunity to learn more about hot topics - with a minimum of hot air.

Learn more


18.30 – 23.00

18.30: Far from a traditional Danish meal at restaurant Memphis Road House
22.00: Table tennis and what-not at Shen Mao

More about the social events

Social events