Track

Communication

When you say communication, many still think of a somewhat soft skill set. In reality, modern communication is the need of conveying the organizations message to different stakeholders in an effective way across a myriad of channels . This not only requires that we constantly adopt new digital tools and implement automated processes in our execution. It also requires us to implement these into our basic strategic thinking.

This conference track focuses on making our soft - yet powerful - communication skill set work in unison with automation and new ways of collecting and using data. 

 Hosted by   Surabhi Goswami (DK)    UNEP DTU Partnership

Hosted by Surabhi Goswami (DK)
UNEP DTU Partnership

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Thursday, Nov 8

8.00 – 9.00

Breakfast & Registration

The conversation starts at breakfast. Have one or several cups of coffee and get a great start to the rest of the day.


9.00 – 9.15

Conference opening by Janus Boye


9.15 – 10.00

The democratization of marketing technology

In the past marketers had to go through IT for the marketing tools they need. Today marketing technology is widespread, easy to adopt and use. It’s been taken out of the hands of IT, and placed into the hands of practically everyone in the organization.

This keynote explores at the possibilities and challenges that new MarTech - with the introduction of artificial intelligence - is giving marketers.

Keynote


10.00 – 10.30

Coffee, tea & networking


 10.30 – 12.00

Collaborative content: tools to improve communication and content outcomes. 

We are often so busy doing "what we've always done", that we miss opportunities to rethink current approaches to content.  However, through better communication, we can create ongoing relationships across silos to keep teams aligned. 

A common language and agenda for change make it easier for teams to work together,  measure impact, and build momentum. Clearly defined governance allows teams to develop a foundation for how decisions are made and supported. Together, these activities support new systems around the people and the process to develop and sustain change.

This mini-workshop will share facilitation and consultative tools to use for team planning sessions. You'll get to practice techniques that drive collaboration and encourage alignment to create better customer outcomes through content.

You'll learn how to:

  • Use an assessment tool to understand the current state of your collaboration and readiness for change

  • How to structure a mini-session with the team to start conversations about targeted content needs

  • Different tools to help build engagement around collective content leadership at all levels of the organisation

 
   Melissa Breker (CAN)   Breker Group

Communication


12.00 – 13.00

Lunch


13.00 – 13.45

Citizen communicators

Digital communications technology has disrupted the marketing space to the extent that the autonomy achieved by the ordinary 'citizen' marketer and the increasing ease of automation is now disputing the role of the digital marketing specialist. Let us discuss the equivalent scenario for the digital communication specialist and the autonomous 'citizen’ communicator.

 
   Adam Feldt (DK)   Haldor Topsøe

Adam Feldt (DK)
Haldor Topsøe

Communication


13.45 – 14.00

Coffee, tea & networking


14.00 – 15.00

300 Seconds

300 seconds is a series of lightning talks by and for the digital community. These talks are about gaining insights from professionals we wouldn't otherwise hear from.

   Sharon O’Dea (UK)   So Digital/Lithos Partners

Sharon O’Dea (UK)
So Digital/Lithos Partners


15.00 – 15.30

Coffee, tea & networking


15.30 – 16.30

Six maxims for digital communication

1.       Switch from reach to relevance

2.       Use automation

3.       Shift from sender to receiver

4.       Understand the inequality of participation

5.       Balance between hierarchy and networks

6.       Make them believe with a powerful plot

Related ressources: Article on the six maxims for digital communication by Georg Kolb and Martin Paludan

 
   Georg Kolb (DE)   Klenk & Hoursch

Georg Kolb (DE)
Klenk & Hoursch

Communication


16.30 – 16.45

Coffee, tea & networking


16.45 – 17.30

Town Hall Debate

Join expert panelists in an engaging, fast-paced debate on key issues for 2018 and beyond

2 conference participants will go pro and con for 2 minutes each on a series of important questions in the community, and we invite you to join in. Audience members will be invited to provide 2-minute rebuttals

An opportunity to learn more about hot topics - with a minimum of hot air.


18.30 – 23.00

18.30: Far from a traditional Danish meal at restaurant Memphis Road House
22.00: Table tennis and what-not at Shen Mao

Social Events