Track

 Track hosted by     Colan Mehaffey    (UK) University of Edinburgh

Track hosted by Colan Mehaffey (UK) University of Edinburgh

Management

The modern workplace is a demanding environment for leaders and managers. While legacy structures are being dismantled, some organisations are failing to create operational agility and improve service delivery. The integration of people, process, new working methods and technology is both a structural and management challenge.

The pressure to deliver immediate results while meeting the needs of a highly skilled and specialised workforce means our approach to management must change. Managers are no longer administrators but tacticians who must understand how to activate, empower and energise their teams.

This track focuses on aspects of modern management, from establishing change strategies to driving success with specialized employees and decentralized work.

 

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Thursday, Nov 8

 

8.00 – 9.00

Breakfast & Registration:

The conversation starts at breakfast. Have one or several cups of coffee and get a great start to the rest of the day.


9.00 – 9.15

Conference Opening


9.15 – 10.00

Keynote

The democratization of marketing technology — citizen developers, citizen integrators, citizen data scientists

In the past marketers had to go through IT for the marketing tools they need. Today marketing technology is widespread, easy to adopt and use. It’s been taken out of the hands of IT, and placed into the hands of practically everyone in the organization.

This keynote explores at the possibilities and challenges that new MarTech - with the introduction of artificial intelligence - is giving marketers.


 10.30 – 12.00

How can the modern manager ensure accountability while also promoting trust?

The increased specialisation and lack of skilled resources has shifted the focus of management from control to trust. This has led to a weakening of traditional hierarchies and control mechanisms. Leaving us searching for new ways to ensure accountability 

By better using data and behavioural design, much needed control processes can become less visible while still ensuring control. Integrating the best of the two methodologies


   Adam Feldt (DK)   Haldor Topsøe

Adam Feldt (DK)
Haldor Topsøe


12.00 – 13.00

Lunch


13.00 – 13.45

Re-working work - Creating principles and practices which get the best out of people.

There is a huge push to hire the smartest and brightest. But what if it turns out that a room full of smart people doesn’t equate to success? This talk is for people who think that the way we work can be improved. The ones who believe that organisations can do more to get the best out of their people - that everyone deserves a chance to fulfill their potential.

Based on recent research, we will discuss what organisations are doing to activate the workforce. We look at the shift from corporation to networks, the importance of teaming (more than just being in a team) and understanding change at the most basic level - in terms of motivation and behavior. A mix of behavioral science, analytics and a dose of pragmatism - we talk about ways to create a better work-life balance.

   Arosha Brouwer    (NL)  Knack

Arosha Brouwer (NL)
Knack


14.00 – 15.00

300 Seconds

300 seconds is a series of lightning talks by and for the digital community. These talks are about gaining insights from professionals we wouldn't otherwise hear from.

   Sharon O’Dea (UK)   So Digital/Lithos Partners

Sharon O’Dea (UK)
So Digital/Lithos Partners


15.00 – 15.30

Coffee, tea & networking


15.30 – 16.30


16.45 – 17.30

Town Hall Debate

Join expert panelists in an engaging, fast-paced debate on key issues for 2018 and beyond

2 conference participants will go pro and con for 2 minutes each on a series of important questions in the community, and we invite you to join in. Audience members will be invited to provide 2-minute rebuttals

An opportunity to learn more about hot topics - with a minimum of hot air.


18.30 – 23.00

Social event

18.30: Far from a traditional Danish meal at restaurant Memphis Road House
22.00: Table tennis and what-not at Shen Mao