Track
Emerging Tech
Although agricultural, travel, media, taxi, hotel, TV or mobile industries do not seem to be directly related to each other, all of them have experienced disruption by what was once known as “emerging tech”. Emerging tech, when successful, often disrupts at first sight un-related industries. We have witnessed it with the software industry disrupting the mobile industry, we are living it now again with software and AI disrupting the auto industry.
Typically, disrupted industries scoff at the new entrants, then try to catch up, but in the end it is often too late and they go out of business or lose significant market shares. Therefore it is important that we, as digital professionals, understand what technology is rising and how useful it could be for the industry we work in. In this track we will decipher together what is emerging, and how we can strive to adapt.
9.15 – 10.00
The democratization of marketing technology — citizen developers, citizen integrators, citizen data scientists
In the past marketers had to go through IT for the marketing tools they need. Today marketing technology is widespread, easy to adopt and use. It’s been taken out of the hands of IT, and placed into the hands of practically everyone in the organization.
This keynote explores at the possibilities and challenges that new MarTech - with the introduction of artificial intelligence - is giving marketers.
10.00 – 10.30
Coffee, tea & networking
10.30 – 12.00
On Augmented Reality, Virtual Reality and bridging the real and virtual world
In this session, I will present VR, AR and MR technologies. More so, the possibilities and value that can and soon will be derived from these technologies on a society-wide scale.
Virtual reality - as is often the case with new technology - sounds exciting, but we are still struggling to understand how it can be implemented in the real world of our organization and provide business value. What is the journey that is lying ahead of us with regard to implementation and value creation? And how will this journey disrupt our work and the oh so familiar concept of IT?
This session will focus on discussions in the room as well as real life (virtual) examples - and possibly a demo.
12.00 – 13.00
Lunch
13.00 – 13.45
Cybercurriencies and blockchain
Blockchain is a lot more than Cybercurriencies, but what are the 5 most important benefits from Blockchain and DLT for the financial market?
Tokenization of real assets, leveraged by Blockchain, might fundamentally change the way banks work in the future. This session presents real world examples and discusses the implications and possibilities for all of us working with digital and tech.
13.45 – 14.00
Coffee, tea & networking
15.00 – 15.30
Coffee, tea & networking
15.30 – 16.30
Robotics Process Automation: Very easy to start, but not so easy to scale
A look into scaling software automation as a service provider in the public sector. We will address the challenges - and discuss the solutions.
16.30 – 16.45
Coffee, tea & networking
16.45 – 17.30
Town Hall Debate
Join expert panelists in an engaging, fast-paced debate on key issues for 2018 and beyond
2 conference participants will go pro and con for 2 minutes each on a series of important questions in the community, and we invite you to join in. Audience members will be invited to provide 2-minute rebuttals
An opportunity to learn more about hot topics - with a minimum of hot air.
