Although agricultural, travel, media, taxi, hotel, TV or mobile industries do not seem to be directly related to each other, all of them have experienced disruption by what was once known as “emerging tech”. Emerging tech, when successful, often disrupts at first sight un-related industries. We have witnessed it with the software industry disrupting the mobile industry, we are living it now again with software and AI disrupting the auto industry.
Typically, disrupted industries scoff at the new entrants, then try to catch up, but in the end it is often too late and they go out of business or lose significant market shares. Therefore it is important that we, as digital professionals, understand what technology is rising and how useful it could be for the industry we work in. In this track we will decipher together what is emerging, and how we can strive to adapt.