Emerging Tech

Although agricultural, travel,  media, taxi, hotel, TV or mobile industries do not  seem to be directly related to each other, all of them have experienced disruption by what was once known as “emerging tech”.  Emerging tech, when successful, often disrupts at first sight un-related industries. We have witnessed it with the software industry disrupting the mobile industry, we are living it now again with software and AI disrupting the auto industry.

Typically, disrupted industries scoff at the new entrants, then try to catch up, but in the end it is often too late and they go out of business or lose significant market shares. Therefore it is important that we, as digital professionals, understand what technology is rising and how useful it could be for the industry we work in. In this track we will decipher together what is emerging, and how we can strive to adapt.

Hosted by   Samuel Pouyt (CH)     European Respiratory Society

Hosted by Samuel Pouyt (CH)
European Respiratory Society


Thursday, Nov 8

8.00 – 9.00

Breakfast & Registration

The conversation starts at breakfast. Have one or several cups of coffee and get a great start to the rest of the day.

9.00 – 9.15

Conference opening by Janus Boye

9.15 – 10.00

The democratization of marketing technology — citizen developers, citizen integrators, citizen data scientists

In the past marketers had to go through IT for the marketing tools they need. Today marketing technology is widespread, easy to adopt and use. It’s been taken out of the hands of IT, and placed into the hands of practically everyone in the organization.

This keynote explores at the possibilities and challenges that new MarTech - with the introduction of artificial intelligence - is giving marketers.


10.00 – 10.30

Coffee, tea & networking

 10.30 – 12.00

On Augmented Reality, Virtual Reality and bridging the real and virtual world

In this session, I will present VR, AR and MR technologies. More so, the possibilities and value that can and soon will be derived from these technologies on a society-wide scale.

Virtual reality - as is often the case with new technology - sounds exciting, but we are still struggling to understand how it can be implemented in the real world of our organization and provide business value. What is the journey that is lying ahead of us with regard to implementation and value creation? And how will this journey disrupt our work and the oh so familiar concept of IT?

This session will focus on discussions in the room as well as real life (virtual) examples - and possibly a demo.

Mads Troelsgaard (DK)   Unity Studios

Emerging Tech

12.00 – 13.00


13.00 – 13.45

Cybercurriencies and blockchain

Blockchain is a lot more than Cybercurriencies, but what are the 5  most important benefits from Blockchain and DLT for the financial market?

Tokenization of real assets, leveraged by Blockchain, might fundamentally change the way banks work in the future. This session presents real world examples and discusses the implications and possibilities for all of us working with digital and tech.

Emerging Tech

13.45 – 14.00

Coffee, tea & networking

14.00 – 15.00

300 Seconds

300 seconds is a series of lightning talks by and for the digital community. These talks are about gaining insights from professionals we wouldn't otherwise hear from.

Sharon O’Dea (UK)   So Digital/Lithos Partners

Sharon O’Dea (UK)
So Digital/Lithos Partners

15.00 – 15.30

Coffee, tea & networking

15.30 – 16.30

Robotics Process Automation: Very easy to start, but not so easy to scale

A look into scaling software automation as a service provider in the public sector. We will address the challenges - and discuss the solutions.

Download the presentation

Brian Thomas Scherlund (DK)     Agency for Governmental IT Services

Brian Thomas Scherlund (DK)
Agency for Governmental IT Services

Emerging Tech

16.30 – 16.45

Coffee, tea & networking

16.45 – 17.30

Town Hall Debate

Join expert panelists in an engaging, fast-paced debate on key issues for 2018 and beyond

2 conference participants will go pro and con for 2 minutes each on a series of important questions in the community, and we invite you to join in. Audience members will be invited to provide 2-minute rebuttals

An opportunity to learn more about hot topics - with a minimum of hot air.


18.30 – 23.00

18.30: Far from a traditional Danish meal at restaurant Memphis Road House
22.00: Table tennis and what-not at Shen Mao

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