Starting and maintaining the content conversation across departmental teams can seem tricky. In fact, it can seem impossible.

Whether you work independently, or are part of larger project team, this presentation will share some ways to better plan for content projects, reduce conflict, and improve internal communication.

Like any conversation, understanding your audience, creating a shared vision for content, and using the right approach can not only align departments, but improve engagement for content across your organization.

This hands-on session will uncover how you can:

  • Understand where you stand on a content maturity scale Determine core skills to have on your team (and where there may be gaps)

  • Uncover a digital governance framework to understand organizational readiness for change Support team collaboration and techniques to change the conversation across teams